Greg Lassonde: Legacy Giving Specialist. Helping build endowment through legacy gifts Home
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I have been working as a legacy giving specialist since 1992 and started my consulting business in 2007. My fundraising experience since 1982 has covered the full spectrum, from direct mail to legacy giving, and most everything in between. I started working fulltime in planned giving in 1997 and received CFRE (Certified Fundraising Executive) certification in 1998.

I have worked in a variety of nonprofits from KPFA Radio to my last staff position: San Francisco Symphony. I am a past board member of the Oakland Zoo Foundation, and past board member and officer of the Association of Fundraising Professionals – Golden Gate Chapter, Northern California Planned Giving Council (chairing its 2008 and 2009 annual conferences), Youth Radio, and Development Exchange International (public radio’s training arm). I’m also a past board member of Silicon Valley Planned Giving Council.



The Corporation for Public Broadcasting awarded me the Local Radio Development Award. While working for the Pacifica Foundation at KPFA Radio I set up a model program which was one of the first comprehensive planned giving programs throughout radio broadcasting. Highlights of the program included a two-year period in which I recruited more than 80 members to the newly created Lew Hill Heritage Society. I also held 13 seminars with an average of 50 attendees for each session.


Curriculum Vitae

Click here for a pdf of Greg's CV.

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